Majoring in Marketing, Advertising and Integrated Marketing Communications (BBA) and minoring in Fashion Marketing at Pace University’s New York City Campus, I have excelled in researching and conducting projects that exhibit my expertise.

Gaining an in-depth understanding of practical advertising and marketing strategy, I have developed skills essential to a digitized world that is cruical to being successful.

Using Statista to create graphical representations of the marketplace, comparing demographics through MRI/Simmons, and tracking data through Google Analytics, I have a thorough understanding of utilizing data analytics as a means for marketing strategy.

Here are some examples of academic projects that showcase these skills in relation to highly successful brands: Nike, Prada, and Bottega Veneta and more.